Brand strategy services
A brand strategy answers the questions every later decision depends on: who you are for, what you stand for, and how you should sound. We work through positioning, purpose, voice, research and brand architecture with founders and marketing teams before a single logo or screen is designed.
The output is a practical strategy document your team can use to brief designers, write copy and make product decisions, so the brand stays consistent as the business grows across markets.
Book a free intro callWhat's included
Brand Strategy
A brand strategy defines the 1H & 5Ws for your brand - How, What, When, Where, Why and Whom to communicate your brand's message to.
Brand Purpose & Positioning
Brand positioning means the nature of estate that a brand occupies in the minds of the consumer while brand purpose means the motive that is the driver of the brand.
Brand Voice
Brand voice refers to the tone of your brand that is used to communicate to your audience.
Brand Research & Analysis
Brand research & analysis is the in depth study of every primary and related aspect that builds a brand, and the derivations done from this study.
Brand Architecture
Brand architecture is a structure that defines the relation between a parent brand and its sub-brands, products/services, sister companies or subsidiaries.
How we work
Step 1
Intro call
In a 30-minute call, one of our specialists learns about your business and outlines the steps for working together.
Step 2
Free discovery workshop
Together with you, our team maps out the user flow, feature list, and any risks the project might carry.
Step 3
Project planning
We hand over an implementation plan with timelines and estimates, so you know exactly what to expect.
Related work
Frequently asked questions
What do your brand strategy services services include?
Our strategy work covers Brand Strategy, Brand Purpose & Positioning, Brand Voice, Brand Research & Analysis, Brand Architecture. You can take on a single service or combine them with our other disciplines (Identity, Website, Storytelling, Digital, App Development) so one team handles the whole project.
How much does brand strategy services cost, and how long does it take?
Every project is scoped individually, because cost and timeline depend on features, platforms and integrations. After the free discovery workshop you receive an implementation plan with timelines and estimates, so you know the budget and schedule before development begins.
Do you work with clients outside India?
NerdTech Softwares LLP is based in Nashik, Maharashtra, India, and has worked with clients in India, the United States, Saudi Arabia, Yemen, Ghana, Cyprus, Germany and France. Most collaboration happens remotely over calls, shared boards and regular demos.
How do I get started?
Start with a 30-minute intro call where a specialist learns about your business. Next comes a free discovery workshop to map the user flow, feature list and risks. Finally, we hand over an implementation plan with timelines and estimates.